When I mention ezines to people, one response I often hear is they don’t like to write or they aren’t good at it so they’re reluctant to start an ezine.
On average, a potential client needs to see your message at least five times before they know, like and trust you enough to buy. An ezine is one of the easiest and most cost-effective ways to regularly stay in touch.
If you aren’t doing an ezine because you don’t like to write, you are missing out on more clients. The good news is, you don’t have to write!
There are a number of alternatives for people who prefer not to or don’t like to write. These options include:
There are many talented writers who can be hired to write articles. I give them the subject and/or keywords and they produce a great article. When using a ghostwriter there are some things to be clear on such as who owns the article copyright, whether it is unique and 100% original with no plagiarism and that the writer understands writing material for use online.
When using a ghostwriter, you should spend a few minutes to personalize the article for your audience, business and personality. Perhaps you can add in a personal story or example, mention one of your services/products or change some of the words to things your audience knows you would say.
I have clients who, before working with me, would spend HOURS writing an article but now, they only need to take an article written for them and spend 15 minutes personalizing it.
Any computer, or even your smart phone, can be used to record your voice. Most people find audio much easier than video and it can be done faster. The process goes like this:
- Choose one topic and speak on it for 5 – 10 minutes.
- Send the recording to me.
- I edit the recording as needed and send you the final version.
- You approve it.
- I upload the mp3 to your hosting and embed it on your website as a blog post.
- In your ezine, I create a visual that links back to the blog post so people can go there and listen.
I do recommend getting the audio transcribed so people have the option of listening or reading, this is also better for your website SEO. I can also create videos from your audios for posting on YouTube, which will bring in more visitors to your website. Click here to watch a video I created from only an audio and some stock photos. If you decide to do audios regularly, we can also create a podcast from them and get you listed on iTunes.
If you don’t like to write and it has been holding you back from starting your ezine, now you have two options that eliminate this road block. Now all you need to do is contact me to get started.