In this video, I am going to tell you why the changes to Gmail DON’T MATTER to you as a marketer so you can stop freaking out! Even if you don’t use Gmail, watch or keep reading anyway because what … Continue reading →
Do you sometimes get stuck for ezine topic ideas? I’ve provided suggestions before on where to get ideas for content but if you still have writer’s block from time to time, I came across a free, online tool that may … Continue reading →
At first glace it may seem very attractive to send your newsletter as a PDF attachment — all you have to do is create the document, attach it to emails and send it out to your contacts. Sounds easy but … Continue reading →
We all love instant stuff: instant downloads, instant feedback (when it’s good,) instant coffee… okay, maybe not coffee 🙂 A newsletter in 10 minutes! Sounds awesome, right? A few days ago, Chala sent me a link to a new service … Continue reading →
When I mention ezines to people, one response I often hear is they don’t like to write or they aren’t good at it so they’re reluctant to start an ezine. On average, a potential client needs to see your message … Continue reading →
You’ve decided an ezine isn’t a necessary component of your business. Perhaps you believe it’s too much work or don’t know what to write about, maybe you think it isn’t worth doing because your mailing list is small. I meet … Continue reading →
Recently, a client asked me about strategies to keep her ezine audience engaged, interested and opening her emails. This can often feel like a challenge, especially when trying to increase your open and click-through rates. One method is to provide … Continue reading →
You may feel it’s a huge challenge to know what people want to read in your ezine and how to create content your audience wants. If this is true, you aren’t alone; I get asked this question a lot! Coming … Continue reading →
Even though email marketing is the number one way to turn leads into buyers, you may not yet be seeing this result with your readers. One reason may be that you are too generic and holding back — you’re boring … Continue reading →
To have your email marketing reflect your personality and brand, you need to have a template designed just for you. Some services, such as AWeber, have pre-designed templates. These templates are gorgeous but how many other people are using them? … Continue reading →
