At first glace it may seem very attractive to send your newsletter as a PDF attachment — all you have to do is create the document, attach it to emails and send it out to your contacts. Sounds easy but … Continue reading →
Recently, a client asked me about strategies to keep her ezine audience engaged, interested and opening her emails. This can often feel like a challenge, especially when trying to increase your open and click-through rates. One method is to provide … Continue reading →
One of the items you must have to grow your mailing list is a free gift on your website. The purpose of this gift is to entice your website visitors to give you their name and email address. Getting people … Continue reading →
Once you decide to start your own business, one of the critical steps is to start a mailing list. Why should you start a mailing list? Less reliance on fickle search engines Build a loyal audience Opportunities to improve Reminds … Continue reading →
