You may feel it’s a huge challenge to know what people want to read in your ezine and how to create content your audience wants. If this is true, you aren’t alone; I get asked this question a lot!
Coming up with content ideas is not difficult and most of the time you are overcomplicating it. Here are some ways to create content your audience actually wants (and is asking for!)
Attend networking meetings, events, conferences, etc., where your ideal client will be. Of course, for this to work you need to be clear on who your audience is and where they are hanging out.
Join the same groups as your target market on Facebook and LinkedIn.
Pay attention when you talk with your current clients and reflect on how you’ve helped current and past clients.
Listen and watch.
Hear and take note of what these groups of people talk about and are struggling with in relation to the products and services you provide.
Another approach is to visit Amazon and search for books about your area of expertise. Look at the titles of the top books and then look inside at the chapter titles. Amazon is a great place for research because these are books your ideal clients are buying. Don’t copy but use this for ideas of the kinds of subjects your target market is looking for.
Make a list of the topics you hear and see people are interested in and then use this list as a starting point for articles in your ezine. Not only will you have a never-ending supply of content ideas, when you create content your audience wants on a consistent basis, your ezine will get higher open and click-through rates, plus it will be shared more.
Write on one topic each time, giving your best tips and advice. Keep it simple and concise, don’t overload your audience with information and give them one or two practical suggestions for that particular issue.
Remember, you don’t have to write a book in your ezine and shorter is often better. 300 – 500 words is a good length to aim for when writing your article (this article is about 425 words.) If you’re doing video or audio articles, make them 5 minutes or less.
During my webinar, we’ll be doing a short exercise that will help you come up with a list of topics to use in your ezine. In less than ten minutes, you could have your ezine planned for the entire year! Click here to sign up and then invite your friends to attend!