Gmail Inbox Changes… and Email Marketers Panic
In this video, I am going to tell you why the changes to Gmail DON’T MATTER to you as a marketer so you can stop freaking out!
Even if you don’t use Gmail, watch or keep reading anyway because what I’m about to share is relevant to everyone who sends out marketing messages or ezines to their subscribers.
If you’ve been anywhere near an email inbox this week, you have undoubtedly been bombarded by emails from people telling you about the changes to Gmail and how to either turn off the new sorting system or move their messages into the Primary tab.
I’m not going to address how to change your Gmail, that information is easy to find but if you want me to show you, please do let me know in the comments.
Do I love the changes to Gmail? No. Do I hate them? No.
Certainly there are things I would like to change: I am hoping we will eventually be able to create custom tabs and change the tab names but, in some ways this change is making email more efficient for me.
For example, all my social media emails are in one tab so, when I do my social media reading, they are all in one place and I can go through them faster.
The big issue that people are freaking out over is that ezines and other marketing messages you have subscribed to are being put into the Promotions tab.
This past week I’ve received over 30 emails from marketers who seem to be panicking. I don’t know about you, but I’m a little insulted that they don’t think I’m smart enough to click on the Promotions tab and read those emails.
Let’s be clear here: for the most part, Gmail is sorting these messages correctly. If you send out an ezine, the ultimate goal for that ezine is to make you money.
Yes, you are providing value, yes, you are creating closer connections with your subscribers but you HAVE A BUSINESS and the goal of any business is to MAKE MONEY.
Your ezine IS promotional and therefore it belongs in the Gmail Promotions tab.
This mass hysteria about the changes to Gmail is a complete overreaction.
I ask you these questions in regards to your ezines and email marketing:
- Are you providing value?
- Are you helping to solve problems?
- Are you educating your subscribers?
- Are you giving them opportunities to get more from you?
If your answers are YES then you don’t need to worry if people will find your messages in their inbox. They will look for them!
And that’s what you want them to do.
Don’t focus on the changes to Gmail… focus on providing value, solving problems, educating your subscribers and providing them with opportunities to get more from you.
If you do that, your ezine will bring in revenue.
By the way, if you aren’t doing an ezine or some form or email marketing, that needs to change.
In a recent study, 75% of all online adults said email is their preferred marketing method.
In another study, 77% of businesses reported email marketing increases their revenue.
To your excellence,
