Just lately, I’ve seen an influx of new work: I was hired for two projects plus welcomed three new on-going clients. Perhaps you’re now thinking of your own client list and seeing very few names on it. Even worse, the … Continue reading →
In this video, I am going to tell you why the changes to Gmail DON’T MATTER to you as a marketer so you can stop freaking out! Even if you don’t use Gmail, watch or keep reading anyway because what … Continue reading →
Living in the world of technology as much as I do, there are times I forget to keep things simple and get back to basics. Recently, someone told me they didn’t know how to upload a video to YouTube so … Continue reading →
Do you sometimes get stuck for ezine topic ideas? I’ve provided suggestions before on where to get ideas for content but if you still have writer’s block from time to time, I came across a free, online tool that may … Continue reading →
When I mention ezines to people, one response I often hear is they don’t like to write or they aren’t good at it so they’re reluctant to start an ezine. On average, a potential client needs to see your message … Continue reading →
You’ve decided an ezine isn’t a necessary component of your business. Perhaps you believe it’s too much work or don’t know what to write about, maybe you think it isn’t worth doing because your mailing list is small. I meet … Continue reading →
Recently, a client asked me about strategies to keep her ezine audience engaged, interested and opening her emails. This can often feel like a challenge, especially when trying to increase your open and click-through rates. One method is to provide … Continue reading →
You may feel it’s a huge challenge to know what people want to read in your ezine and how to create content your audience wants. If this is true, you aren’t alone; I get asked this question a lot! Coming … Continue reading →
Even though email marketing is the number one way to turn leads into buyers, you may not yet be seeing this result with your readers. One reason may be that you are too generic and holding back — you’re boring … Continue reading →
To have your email marketing reflect your personality and brand, you need to have a template designed just for you. Some services, such as AWeber, have pre-designed templates. These templates are gorgeous but how many other people are using them? … Continue reading →
