Why You Should Not Do an Ezine
You’ve decided an ezine isn’t a necessary component of your business. Perhaps you believe it’s too much work or don’t know what to write about, maybe you think it isn’t worth doing because your mailing list is small.
I meet business owners all the time who have a message that will change people’s lives. The problem is, very few people know about them and what they have to offer. It’s tragic to have something that can make a huge difference in the world and not be sharing it.
“68% of marketers agree e-newsletters are the top email messages which helps to achieve their business goals.” – DMA National Client Email Report (2013)
1. You want to remain a secret and stay small.
Having a business requires stepping outside your comfort zones and this is scary. It’s safer to stay small, not be noticed too much and not be bold with your message. Return to your big “why” and ask yourself: “Is this reason compelling enough to push me into areas I feel uncomfortable so I can reach more people?” You help NO ONE by sitting at home wishing for clients. The only way you can achieve your WHY is to get out there and connect with potential clients.
Watch a few commercials on television. Those businesses have no qualms telling you they are the absolute BEST beverage / car / clothing / vacation spot / fill in the blank. Clothe yourself in that attitude: YOU are the BEST at what you do and start telling people!
2. You don’t fully believe in what you’re doing.
Can you help people? Can you change lives for the better? Does what you do make a difference in the world? Then why are you afraid to tell people?
“Your belief determines your action.” — Mark Victor Hansen
If you believe in what you do, then what is stopping you from getting your message out there?
Whatever reason just popped into your head… is that more important than helping people?
3. You don’t want to grow your business and make more money.
The more successful you are, the bigger difference you can make in the world; you can reach more people and touch more lives. To grow your business and make more money, you have to reach and connect with more people. The number one way to do this is through email. Your ezine allows you to connect on a regular basis, it establishes you as an expert and you become to go-to person for your service.
“We’re on par to double our business this year, and a major part of that growth comes from intentionally increasing and engaging our subscriber community.” – Samantha Hartley
I know you don’t want to remain a secret and stay small, I know you believe in what you do and I know you want to grow your business. It’s time to step out of that comfort zone and get your life-changing message into the hands of people who need it. An ezine will help you do that.
The REAL reasons small business owners don’t do an ezine are usually 1. they don’t know how, or 2. they’re afraid of doing one. I can help you get past both of these things that are holding back you and your business.
